Shikoba| Eco Clothing
Shikoba is a New Zealand Designer fashion label making Eco clothing inspired by New Zealand’s natural environment, its laid back lifestyle and diverse culture. Shikoba’s designs are based on flattering the female figure through both classic and modern shapes. The cleverly detailed design features Shikoba is known for is what makes the fashion label unique and one of NZ’s top Eco clothing labels. Quality fabrics and workmanship are core values as is having a sustainable approach to both design and business.
SHIKOBA FOUNDER|AROHA WIKOTU
Graduating in 2000 with a Diploma in Fashion and Design, Aroha made the decision in 2005 of starting up her own designer clothing business under the label Shikoba, and hasn’t looked back.
With mixed European and Maori heritage Aroha credits her cultural background as being a huge part of her connection to nature and, for teaching her to have an appreciation for the beauty of diversity. “We are all uniquely beautiful, my designs are often reflective of my thoughts on individuality, interconnectedness/community and identity, my hope is that my designs resonate with women who appreciate and embrace their own unique style”.
Like most Kiwi businesses Shikoba grew from humble beginnings in a shed in the backyard. Since then Shikoba has grown from strength to strength, winning the Miromoda award, showing at NZ fashion week, setting up and operating partnership stores and stocking in selected boutique stores throughout New Zealand and also in Australia. Looking back on those early days Aroha acknowledges her stubbornness, determination and family support for surviving during economically challenging times and in an industry renown for ruthlessly culling the unprepared.
Being environmentally responsible is a huge part of how we operate here at Shikoba, the fashion industry is not recognized for holding similar principles however Aroha believes in leading by example. Inspired by the famous quote “Be the change you wish to see in the World”, Aroha is always researching new fashion fabrics, technical skills and best practice processes to keep Shikoba at the forefront of Eco clothing and design.